Fitness First ICON is one of the Awarded projects at the Architecture, Construction & Design Awards 2018 hosted by Rethinking The Future. Fitness First ICON designed by Chapman Taylor was submitted under Sports & Recreation (Concept) and was selected among the 442 Registrations received from across the globe at ACDA 2018. ‘Architecture, Construction & Design Awards 2018′ competition concluded successfully its submissions on the 21st February 2018, with some creative and innovative projects from across the globe under various building categories. Rethinking the Future has been hosting these Awards for more than six years now and has gained great popularity among the architecture and design fraternity. With its panel of esteemed jury members comprising professionals and designers from various expertise, RTF has been delivering quite astonishing projects as Winners of the Awards. Some of the past Winners includes names like Bjarke Ingels Group & Dialog, Perkins Eastman, Page, RTKL, AHR, Aecom, Henning Larsen, CAZA, DLR Group, Behnisch Architekten, UNstudio, HOK, Gensler, HKA, LMN Architects, LAN Architecture, WOW Architects, EYP Inc., Line and Space LLC, IDOM UK Ltd, Sanjay Puri Architects, Christopher Charles Benninger Architects, and BIOME etc.
To see the full results, kindly check the link.
Following are the project details:
Fitness First’s new fitness development in Icon Siam, Bangkok Thailand. This will be a flagship club, which will sit above the Platinum range and provide for a new category which is anticipated to provide a new level of service for the top tier users and incentivize regular members to visit the special location for using the special features.
The site is located by the Chao Phraya river in Charoen Nakorn area of Bangkok. In Thailand newest premium shopping mall, Icon Siam. The Icon Siam Shopping Mall has been called the “Mother of All Malls” and was recently opened in November 2018 with 500,000 m2 of space, two adjacent residential towers, a conventional hall and much more – it is an enormous retail, dining and leisure experience that dominates the riverside in the center of Bangkok. It contains an estimated 500 shops, with 100 restaurants from more than 30 different countries.
An abstract interpretation of movement, colors and textures of the Chao Phraya river. The design concept intends to showcase Fitness First brand with an increased level of materiality and modern forms combined with elements that symbolize movement and energy providing the users a dynamic and edgy environment. We have blended an earthy color palette with vibrant accents that provides the existing brand an uplift with a more high-end positioning for the future.